1. General Policy Basis
1.1 We take seriously the protection of your privacy and confidentiality. We understand that all visitors to our website and customers who book with us are entitled to know that their personal data will not be used for any purpose unintended by them, and will not accidentally fall into the hands of a third party.
1.2 We regret that if there are one or more points in this policy with which you are not happy, your only recourse is to halt the booking process or leave our website immediately.
1.3 We undertake to preserve the confidentiality of all information you provide to us, and hope that you reciprocate.
1.4 Our policy complies with UK law accordingly implemented, including that required by the EU General Data Protection Regulation (GDPR).
1.5 The law requires us to tell you about your rights and our obligations to you in regards to the processing and control of your personal data. We do this now, by requesting that you read the information provided at www.knowyourprivacyrights.org
1.6 Your personal email and address details may be stored and used for future marketing purposes (unless you have expressly indicated that you do not wish us to do so) such as sending you details and dates of new Tours and any special offers if we think they may be of interest to you.
1.7 We may hire other companies to provide marketing services on our behalf however they are prohibited from using that information for any other purpose, therefore we will ensure that anyone to whom we pass your details for this reason agrees to treat it with the same level of protection we are obliged to provide.
1.8 Take Me To Africa owns the copyright to all pictures taken by them or on their behalf and reserves the right to use pictures taken on our Tours which may contain your image.
2. The Basis on which we Process Information about You
The law requires us to determine under which of six defined bases we process different categories of your personal information, and to notify you of the basis for each category. If a basis on which we process your personal information is no longer relevant then we shall immediately stop processing your data. If the basis changes then if required by law we shall notify you of the change and of any new basis under which we have determined that we can continue to process your information.
2.1 Information we process because we have a contractual obligation with you
When you create an account on our website, book a trip with us, or otherwise agree to our terms and conditions, a contract is formed between you and us. In order to carry out our obligations under that contract we must process the information you give us. Some of this information may be personal information. We may use it in order to:
provide you with our services
sell trips to you
verify your identity for security purposes
We process this information on the basis there is a contract between us, or that you have requested we use the information before we enter into a legal contract. Additionally, we may aggregate this information in a general way and use it to provide class information, for example to monitor our performance with respect to a particular service we provide. If we use it for this purpose, you as an individual will not be personally identifiable. We shall continue to process this information until the contract between us ends or is terminated by either party under the terms of the contract.
2.2 Information we process with your consent
Through certain actions when otherwise there is no contractual relationship between us, such as when you browse our website or ask us to provide you more information about our business, including job opportunities and our products and services, you provide your consent to us to process information that may be personal information. Wherever possible, we aim to obtain your explicit consent to process this information. Sometimes you might give your consent implicitly, such as when you send us a message by e-mail to which you would reasonably expect us to reply.
Except where you have consented to our use of your information for a specific purpose, we do not use your information in any way that would identify you personally. We may aggregate it in a general way and use it to provide class information, for example to monitor the performance of a particular page on our website, or to review aggregated feedback on activities and accommodation.
We continue to process your information on this basis until you withdraw your consent or it can be reasonably assumed that your consent no longer exists. You may withdraw your consent at any time by instructing us via an email to firstname.lastname@example.org or by unsubscribing from our emails.
2.3 Information we process for the purposes of legitimate interests
We may process information on the basis there is a legitimate interest, either to you or to us, of doing so. Where we process your information on this basis, we do after having given careful consideration to:
whether the same objective could be achieved through other means
whether processing (or not processing) might cause you harm
whether you would expect us to process your data, and whether you would, in the round, consider it reasonable to do so
For example, we may process your data on this basis for the purposes of:
2.4 Information we process because we have a legal obligation
We are subject to the law like everyone else. Sometimes, we must process your information in order to comply with a statutory obligation. For example, we may be required to give information to legal authorities if they so request or if they have the proper authorisation such as a search warrant or court order. This may include your personal information.
2.5 Specific uses of information you have provided to us:
2.5.1 Information provided on the understanding that it will be shared with a third party - Our website and social media accounts allow you to post information with a view to that information being read, copied, downloaded, or used by other people. Examples include:
record-keeping for the proper and necessary administration of our tours
responding to unsolicited communication from you to which we believe you would expect a reply
protecting and asserting the legal rights of any party
insuring against or obtaining professional advice required to manage any risks
protecting your interests where we believe we have a duty to do so
posting a message our blog or forum
tagging an image
clicking on an icon next to another visitor’s message to convey your agreement, disagreement or thanks
2.5.2 In posting personal information, it is up to you to satisfy yourself about the privacy level of every person who might use it. We do not specifically use this information except to allow it to be displayed or shared. We may store it, and we reserve a right to use it in the future in any way we decide. Once your information enters the public domain, we have no control over what any individual third party may do with it. We accept no responsibility for their actions at any time. Provided your request is reasonable and there is no legal basis for us to retain it, then at our discretion we may agree to your request to delete personal information that you have posted. You can send this request to email@example.com
2.5.3 Complaints regarding content on our website - Our website is a publishing medium. Anyone may register and then publish information about himself, herself or some other person. We attempt to moderate user generated content, but we are not always able to do so as soon as that content is published. If you complain about any of the content on our website, we shall investigate your complaint. If we feel it is justified or if we believe the law requires us to do so, we shall remove the content while we investigate. Free speech is a fundamental right, so we have to make a judgment as to whose right will be obstructed: yours, or that of the person who posted the content that offends you. If we think your complaint is vexatious or without any basis, we shall not correspond with you about it.
2.5.4 Information relating to your method of payment - Payment information is never taken by us or transferred to us either through our website or otherwise. Our employees and contractors never have access to it. At the point of payment you are transferred to a secure page on the website of our payment provider Worldpay or some other reputable payment service provider. That page may be branded to look like a page on our website, but it is not controlled by us.
2.5.5 Job application and employment - If you send us information in connection with a job application, we may keep it for up to three years in case we decide to contact you at a later date. If we employ you, we collect information about you and your work from time to time throughout the period of your employment. This information will be used only for purposes directly relevant to your employment. After your employment has ended, we will keep your file for 3 years before destroying or deleting it.
2.5.6 Sending a message to our support team - When you contact us, whether by telephone, through our website or by e-mail, we collect the data you have given to us in order to reply with the information you need. We record your request and our reply to you. We keep personally identifiable information associated with your message, such as your name and email address so as to be able to track our communications with you to provide a high quality service.
2.5.7 Complaining - When we receive a complaint, we record all the information you have given to us. We use that information to resolve your complaint. If your complaint reasonably requires us to contact some other person, we may decide to give to that other person some of the information contained in your complaint. We do this as infrequently as possible, but it is a matter for our sole discretion as to whether we do give information, and if we do, what that information is. We may also compile statistics showing information obtained from this source to assess the level of service we provide, but not in a way that could identify you or any other person.
2.6 Use of information we collect through automated systems when you visit our website
2.6.1 Cookies are small text files that are placed on your computer's hard drive by your web browser when you visit any website. They allow information gathered on one web page to be stored until it is needed for use on another, allowing a website to provide you with a personalised experience and the website owner with statistics about how you use the website so that it can be improved.
2.6.2 Personal identifiers from your browsing activity - Requests by your web browser to our servers for web pages and other content on our website are recorded. We record information such as your geographical location, your Internet service provider and your IP address. We also record information about the software you are using to browse our website, such as the type of computer or device and the screen resolution. We use this information in aggregate to assess the popularity of the webpages on our website and how we perform in providing content to you. If combined with other information we know about you from previous visits, the data possibly could be used to identify you personally, even if you are not signed in to our website.
to track how you use our website
to record whether you have seen specific messages we display on our website
to record your answers to surveys and questionnaires on our site while you complete them
3. Disclosure and Sharing of Your Information
3.1 Information we obtain from third parties - Although we do not disclose your personal information to any third party (except as set out in this notice), we sometimes receive data that is indirectly made up from your personal information from third parties whose services we use. No such information is personally identifiable to you.
3.3 Data may be sent outside of the European Union - Our websites are hosted in the United Kingdom. We may also use outsourced services in countries outside the European Union. Accordingly data obtained within the UK or any other country could be processed outside the European Union in conjunction with booking accommodation, activities and flights relevant to our tours.
3.4 Sharing your data with The Travel Vault and Financial Protection Underwriters
Affirma Ltd and the Insurer gather and process personal data in accordance with the EU General Data Protection Regulation (GDPR) and any relevant data protection legislation.
Personal data may be used by Affirma, the Insurer or third parties for underwriting and claims purposes and in order to administer the policy.
Affirma and the Insurer will ensure that personal data is kept secure, is used only for the purpose for which it was supplied and is retained only for as long as necessary. Affirma is registered with the Information Commissioner's Office (ICO) as a data controller and is listed on the Register of Data Controllers under registration number ZA109110. Affirma’s full Privacy Notice is available at
The Insurer is registered with the Gibraltar Regulatory Authority (GRA) as a data controller and is listed on the Register of Data Controllers under registration number DP003699. The Insurer’s full Privacy Notice is available at
4. Access to Your Own Information
4.1 Access to your personal information - At any time you may review or update personally identifiable information that we hold about you, by signing in to your account on our website. To obtain a copy of any information that is not provided on our website you may send us a request to firstname.lastname@example.org. After receiving the request, we will tell you when we expect to provide you with the information, and whether we require any fee for providing it to you.
4.2 Removal of your information - If you wish us to remove personally identifiable information from our website, you may contact us at email@example.com. This may limit the service we can provide to you.
4.3 Verification of your information - When we receive any request to access, edit or delete personal identifiable information we shall first take reasonable steps to verify your identity before granting you access or otherwise taking any action.
5. Other Matters
5.1 Use of site by children - We do not sell products or provide services for purchase by children, nor do we market to children. If you are under 18, you may use our website only with consent from a parent or guardian. We collect data about all users of and visitors to these areas regardless of age, and we anticipate that some of those users and visitors will be children. Such child users and visitors will inevitably visit other parts of the site and will be subject to whatever on-site marketing they find, wherever they visit.
5.2 Encryption of data sent between us - We use Secure Sockets Layer (SSL) certificates to verify our identity to your browser and to encrypt any data you give us. Whenever information is transferred between us, you can check that it is done so using SSL by looking for a closed padlock symbol or other trust mark in your browser’s URL bar or toolbar.
5.4 Retention period for personal data - Except as otherwise mentioned in this privacy notice, we keep your personal information only for as long as required by us:to provide you with the services you have requested;to comply with other law, including for the period demanded by our tax authorities;to support a claim or defence in court.
We are Take Me To Africa Ltd of the registered address Kemp House, 160 City Road, London, EC1V 2NX company number 11054009. This is a notice to inform you of our policy about all information that we record about you. It sets out the conditions under which we may process any information that we collect from you, or that you provide to us. It covers information that could identify you (“personal information”) and information that could not. In the context of the law and this notice, “process” means collect, store, transfer, use or otherwise act on information.