About us
We love everything about Africa and we want you to love it too! We represent the best in group travel, marrying affordable luxury with like-minded people to make your experience the absolute best it can be.
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Our founder Sam Sellers (aka Safari Sam) grew up in Africa and has been travelling back to Africa for more than 25 years since with her family, friends and strangers who along the way became lifelong buddies. Her passion for Africa is the guiding light for every trip we plan, which means we only partner with people on the ground who live and breathe their own passions, and every Tour Leader on our small group trips will have it in buckets - it's infectious!
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We know planning your African adventure can be overwhelming...from where to go, the best time to travel, what your realistic budget should be to do everything you want to on your dream trip, and everything in between. Choose one of our tours and it's all done for you, or let one of our consultants get to know you and together we can create the perfect tailor-made holiday you didn't even know existed.
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No matter what shape your adventure takes, we know one thing for sure...you are going to LOVE Africa!
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Why Choose Us?
Knowledge & Expertise
Quite simply, we've been there and we've done that.
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From backpacking, overlanding, self-drive to uber luxury we have tried it and we know what good looks like. Love adventure - great! Love the idea of adventure but want to stay in the realms of your comfort zone - we get it!
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We get to know you so that we can recommend what we know is right for you. You'll get to know us just as well, making it easy to ask those "silly" questions so that you feel there's nothing left to worry about and you can just turn up and enjoy.
Hotels with a WOW!
We pick the hotels you would have put on your wish list, if only you'd known about them! We specialise in finding you the best places we can that not only make the most of your budget, but they become etched in your memory forever.
Our guests regularly tell us that our picks are exceptional, and that they no longer believe a hotel is just a place to rest after a busy day, but is a fundamental part of enhancing their holiday.
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The best locations, fabulous views, elephants on arrival, fantastic staff, singing waiters...and that's just the beginning. Check out a few of our top picks here.
Small Groups of Like-Minded People
Our scheduled group tours have a maximum of 12 people on any one trip, with the average being 8.
This means you get to know people really well, forming friendships that last long after the trip has ended, one of the best bits about group travel and a regular highlight in our customer reviews.
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Our tour guests are usually aged between 27 and 55 and are a mix of solo travellers, friends and couples. A passion for seeing the world, embracing culture, and embarking on an adventure are the key ingredients that bond our groups.
Guides who treat you like Family
From our escorted group Tour Leaders who you'll affectionately refer to as your Chief Sorter Outer for their unique ability to resolve almost any problem that crops up on tour, to the truly awesome local guides we have personally sourced to impart their knowledge and fascinating cultural facts, we know the people you meet along the way will leave you feeling like you are part of a very special African family.
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We connect you with guides who are passionate about their jobs, have a huge love for Africa and want you to love it too. All of this makes your trip, be it on a tour or tailor-made adventure, nothing short of exceptional.
