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About us

We love everything about Africa and we want you to love it too! Our knowledge and expertise are there to point you in the right direction, tell you honestly what we think, and show you what good looks like when it comes to making choices about what works for you.

Our small group tours represent the best in group travel, with a handpicked selection that marries affordable luxury and fabulous itineraries, ensuring your experience is the absolute best it can be. 

Our passion for Africa is the guiding light for every trip we plan and every tour we approve, which means we only partner with people on the ground who live and breathe a true passion for Africa. What's more, every Tour Leader that guides our small group trips is not only extremely knowledgeable and experienced, but their love of Africa will shine through - it's infectious!

We know planning your African adventure can be overwhelming...from where to go, the best time to travel, what your realistic budget should be to do everything you want to on your dream trip, and everything in between. Choose one of our tours and it's all done for you, or let one of our consultants get to know you and together we can create the perfect tailor-made holiday you didn't even know existed. 

No matter what shape your adventure takes, we know one thing for are going to LOVE Africa!

~ Meet Sam Sellers, our Founder ~

Having spent time growing up in South Africa as a child, Sam quickly fell in love with the beautiful scenery and the awe of being on safari. Her memories of weekend game drives into the Kruger in a clapped out old car with no air con quickly fuelled a desire for exploration and adventure across the continent as soon as she was old enough, and not much has changed! After 15 years on the corporate ladder working in finance, Sam decided to set up Take Me To Africa with the sole purpose of breaking down preconceptions and spreading the love for Africa by showing people how truly spectacular it is, in a semi-luxury style that doesn't break the bank! Sam is one of of tour guides and designs all our itineraries based on first hand experience.

So Why Choose Us?

It's no secret that we are different to other tour operators out there. We test as much as we can ourselves so that we know it is the right choice for you when we recommend it, and if we don't feel it is right then we won't sell it to you, even if that means you book elsewhere.


We vet everyone we work with to ensure you only get the best of the best. Our partners are specially selected for their knowledge, experience and passion. We don't work with just anyone in the industry and we always make sure your guides on the ground embody the values of Take Me To Africa so that they are an extension of our UK team.

We only work with accommodation, guides and partners who understand responsible tourism, support conservation, education and the community, and pay their people properly. We strongly believe in voting with our feet, and of course that means we vote with yours too! 

Every single customer has rated us out 5/5 and loved their trip to Africa. We want you to feel the magic Africa has to offer and be planning that next trip on the flight home.

Oh, and we are 100% financially protected so you can book with confidence and know that your money is safe. We are members of Protected Trust Services (member 5538) and ATOL licenced (11682).

Knowledge & Expertise

Quite simply, we've been there and we've done that. 

From backpacking, overlanding, self-drive to super luxury we have tried it and we know what good looks like.  Love adventure - great! Love the idea of adventure but want to stay in the realms of your comfort zone - we get it!

Our customer service is top knotch and our bespoke planning gets results. We get to know you so that we can recommend what we know is right for you.  You'll get to know us just as well, making it easy to ask those "silly" questions so that you feel there's nothing left to worry about and you can just turn up and enjoy.

Hotels with a bit of WOW

We pick the hotels you would have put on your wish list, if only you'd known about them! Our tours stay at places we believe add something special to your holiday, and our tailor-made stays offer lots of choice.


We specialise in finding you the best places we can that not only make the most of your budget, but they become etched in your memory forever. Our guests regularly tell us that our picks are exceptional, and that they no longer believe a hotel is just a place to rest after a busy day, but is a fundamental part of enhancing their holiday.

The best locations, fabulous views, elephants on arrival, fantastic staff, singing waiters...and that's just the beginning.  Check out a few of our top picks here.

Small Groups of Like-Minded People

Our handpicked scheduled group tours have a maximum of 12 people on any one trip, and some just have 6!  This means you get to know people really well, forming friendships that last long after the trip has ended, one of the best bits about group travel and a regular highlight in our customer reviews.

Our tour guests are a variety of ages and a mix of solo travellers, friends and couples. A passion for seeing the world, embracing culture, and embarking on an adventure are the key ingredients that most of our guests have in buckets, making your trip a memorable one with shared experiences.

Guides who treat you like Family

From your small group Tour Leader who'll become your chief sorter outer for their unique ability to resolve almost any problem that crops up on tour, to the truly awesome local specialist guides that impart their knowledge and fascinating cultural facts, we know the people you meet along the way will leave you feeling like you are part of a very special African family. 

You'll find your guides are incredibly passionate about their jobs, have a huge love for Africa and want you to love it too. All of this makes your trip, be it on a tour or tailor-made adventure, nothing short of exceptional.

Discover Africa with our expert advice that maximises experience, style and value

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