About us
We love everything about Africa and we want you to love it too! Our knowledge and expertise are there to point you in the right direction, tell you honestly what we think, and show you what good looks like when it comes to making choices about what works for you.
Our passion for Africa is the guiding light for every trip we plan and every tour we approve, which means we only partner with people on the ground who live and breathe a true passion for Africa. We choose people, places and properties that align with our core values, so you know that your money is being spent in the right way and directly benefits the staff, communities and wildlife in the places you visit.
​
Our small group tours offer great value for money, with a handpicked selection that marries affordable mid-range properties and fabulous itineraries, ensuring your experience is the absolute best it can be at a lower price-point. ​
​
We know planning your African adventure can be overwhelming...from where to go, the best time to travel, what your realistic budget should be to do everything you want to on your dream trip, and everything in between. We get to know you and together we create the perfect tailor-made holiday you didn't even know existed.
​
No matter what shape your adventure takes, we know one thing for sure...you are going to LOVE Africa!
​​
Our Core Values
Everyone Matters
We only work with people who pay and treat their staff well, from your airport transfer driver to the housekeeper to your top safari guide - everyone matters. Going to Africa can be expensive and we want to make sure your money is going to the people who make it so special.
Community First
We make sure the properties and partners we work with are also creating value in the local communities, through education, health and the creation of income-generating small businesses.
These projects create lasting value and enrich many more lives.
Wildlife Conservation
We choose the right parks for you to visit based on how freely animals roam, who owns them and how they are managed. We actively support those who are trying to combat poaching, as well as those who have strong wildlife protection and development programmes.
Meet Sam Sellers, our Founder
Having spent time growing up in South Africa as a child, Sam quickly fell in love with the beautiful scenery and the awe of being on safari. Her memories of weekend game drives into the Kruger in a clapped out old car with no air con quickly fuelled a desire for exploration and adventure across the continent as soon as she was old enough, and not much has changed! After 15 years on the corporate ladder working in finance, Sam decided to set up Take Me To Africa with the sole purpose of breaking down preconceptions and spreading the love for Africa by showing people how truly spectacular it is, in a semi-luxury style that doesn't break the bank! Sam is one of of tour guides and designs all our itineraries based on first hand experience.
So Why Choose Us?
Knowledge &
Expertise
Hidden Gems
To Wow
Upmarket
Group Tours
Magical
Experiences
It's no secret that we are different to other tour operators out there. We test as much as we can ourselves so that we know it is the right choice for you when we recommend it, and if we don't feel it is right then we won't sell it to you, even if that means you book elsewhere.
We vet everyone we work with to ensure you only get the best of the best. Our partners are specially selected for their knowledge, experience and passion. We don't work with just anyone in the industry and we consider everyone on the ground to be an extension of our UK team.
​
We only work with accommodation, guides and partners who understand responsible tourism, support conservation, education and the community, and pay their people properly. We strongly believe in voting with our feet, and of course that means we vote with yours too!
​
We are consistently rated 5/5 by our customers who simply loved their trip to Africa. We want you to feel the magic of Africa so much that you'll be planning that next trip on the flight home.
​
Oh, and we are 100% financially protected so you can book with confidence and know that your money is safe. We are members of Protected Trust Services (member 5538) and ATOL licenced (11682).